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McDonald's Prepares Bird-Flu Ad Effort
posted by admin on 29/05/06
It has print and television ads that it would take out if bird flu becomes a problem in a country where it operates.
McDonald's Corp., the nation's largest restaurant chain, has prepared an advertising campaign to reassure customers that its chicken is safe should there ever be an avian-flu outbreak in the U.S.
The move is part of a broad plan to prevent a potential bird-flu outbreak from scaring customers away from its restaurants, which are increasingly dependent on sales of chicken. Experts are concerned that the Asian H5N1 strain of bird flu could be brought to the U.S. by migratory birds.
At a news conference after its annual meeting yesterday, McDonald's said it has print and television ads that it would take out if bird flu becomes a problem in a country where it operates. The company didn't give details of the ads but said that it wants to convey that customers wouldn't be in danger of contracting the virus from McDonald's poultry.
Humans can't contract bird flu from eating properly cooked chicken.
Founded on hamburgers, McDonald's recently has been adding more chicken items to its menu, such as a spicy chicken sandwich and an Asian chicken salad.
McDonald's also said it is reviewing the way it sells drinks. At about 15 Texas restaurants, it is testing a refrigerated drink case with bottled Coca-Cola Co. products, energy drinks and McDonald's-branded smoothies as an alternative to fountain drinks.
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